Culture
What I Learned About Publishing That Matters More Than Money
When I first decided to start a publishing company, I viewed it mainly as a business. The goal seemed straightforward: find good manuscripts, produce high-quality books, and sell them to as many readers as possible. Like any other business, I assumed success would be measured by sales, revenue, and profit. After all, publishers need income to print new books, pay authors, and continue operating. That way of thinking wasn’t wrong. It simply wasn’t complete. The more books I published, the more I realized that books are fundamentally different from most products we buy every day. A jacket is judged by how well it fits. A smartphone is evaluated by its features. But a book is something entirely different. A book
